While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together…
Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don’t live…
How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Google Display Network? CPM bids are effectively converted to…
What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business? Cost-per-view (CPV) Cost-per-thousand-impressions (CPM) Cost-per-click…
When someone clicks your ad, the actual amount you’re charged will be: The minimum requirement to maintain ad position or 50% of…
One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What…
In order to appeal to customers on mobile devices, it’s important to: Direct users to a login page with a video…
Which client would you advise to use radius targeting? Luis, whose e-commerce business delivers nationwide Denise, whose service can reach customers within…
Which statistic indicates how often a click has led to a conversion? Cost-per-conversion Clickthrough rate (CTR) Conversion rate Converted clicks The correct…
You can use Display Planner to: see how other advertisers perform on websites where you want your ad to appear compare how…