Clyde wants to raise the profile of his dance school. A “Display Network only” campaign can help him: Show ads when someone…
Your client wants to improve her ad position. What would you recommend? Improve the ad quality and increase bid amount Add more…
Which of these metrics is especially important to clients who are running a branding campaign? Clickthrough rate (CTR) Average cost-per-click (avg. CPC)…
Which client would you advise to advertise on the Google Search Network? Jim, who wants to reach people on social networks interested…
What’s one benefit of creating multiple ad groups? You can target specific ad groups into various Google networks You can break up…
Which targeting option should an advertiser use when trying to reach 25-30 year old males? Interest category targeting Demographic targeting Contextual targeting…
Which campaign type would an advertiser use to target users searching on Google.com? Search Network with Display opt-in Video campaign Display Network…
On the Google Display Network, your ad is eligible to show on a webpage if your: Keywords match that webpage’s content Ad…
Why might you use the “Search Network campaigns with Display opt-in” campaign type? You can use one budget to advertise on the…
You would choose to advertise on the Google Search Network if you wanted to: Reach customers browsing websites related to your business…