You should use Performance Planner for your business campaigns because it makes recommendations that are validated using machine learning.

  • It validates budgets against other vendors in the same market.
  • It is the only ad budgeting software on the market.
  • It helps businesses determine a go-to-market strategy.
  • It makes recommendations that are validated using machine learning.

The correct answer is: It makes recommendations that are validated using machine learning.

Explanation:

Performance Planner is a new forecasting tool that uses machine learning to reveal the possibilities for your Google Ads campaigns.

Performance Planner uses a combination of account history and machine learning to power forecasts. In Google Ads tools, forecasts must meet a certain level of accuracy.

Google Ads uses machine learning to fine-tune forecasts and achieve a higher level of accuracy

 

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