Assigning a value to a Google Analytics Goal enables to Analyze a website conversion funnel.

  • Compare goal conversions and measure changes to a website
  • Track real-time business revenue
  • Track actual revenue from conversions
  • Analyze a website conversion funnel

The correct answer is: Analyze a website conversion funnel


Although assigning a goal value is optional, we recommend you do so to help monetize and evaluate your conversions.

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