By monitoring ad campaign performance, an advertiser may obtain the information needed to: Create additional AdWords accounts for low-performing keywords Create duplicate…
What value is used to determine whether your ad will show on a page and, if so, the ad’s position? Quality Factor…
Which targeting option can help you reach people who’ve previously visited your website? Device targeting Demographic targeting Remarketing Interest category targeting The…
Clyde wants to raise the profile of his dance school. A “Display Network only” campaign can help him: Show ads when someone…
Your client wants to improve her ad position. What would you recommend? Improve the ad quality and increase bid amount Add more…
Which of these metrics is especially important to clients who are running a branding campaign? Clickthrough rate (CTR) Average cost-per-click (avg. CPC)…
Which client would you advise to advertise on the Google Search Network? Jim, who wants to reach people on social networks interested…
What’s one benefit of creating multiple ad groups? You can target specific ad groups into various Google networks You can break up…
Which targeting option should an advertiser use when trying to reach 25-30 year old males? Interest category targeting Demographic targeting Contextual targeting…
Which campaign type would an advertiser use to target users searching on Google.com? Search Network with Display opt-in Video campaign Display Network…