Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms. How can…
You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts? Pause your…
What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty…
While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together…
Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don’t live…
What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business? Cost-per-view (CPV) Cost-per-thousand-impressions (CPM) Cost-per-click…
When someone clicks your ad, the actual amount you’re charged will be: The minimum requirement to maintain ad position or 50% of…
One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What…
In order to appeal to customers on mobile devices, it’s important to: Direct users to a login page with a video…
Which client would you advise to use radius targeting? Luis, whose e-commerce business delivers nationwide Denise, whose service can reach customers within…