A standard Google Ads text ad is made up of a headline, a display URL, and description text. a display URL and…
A google network is the term that embodies all of the places where your ad can appear. The collective term for Google’s…
Higher Quality Scores typically result in lower costs and better ad positions higher costs and lower ad positions less overall impressions faster…
A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. What…
Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms. How can…
You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts? Pause your…
What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty…
While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together…
Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don’t live…
How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Google Display Network? CPM bids are effectively converted to…