By default Google Analytics cannot collect data from Offline inventory database. You need “Data import” for this job.

  • Mobile devices
  • Online point-of-sale systems
  • Websites
  • Offline inventory database

The correct answer is: Offline inventory database


Google analytic cannot collect data from the Offline inventory database by default. You need “Data import” for this job. Data Import lets you join the data generated by your offline business systems with the online data collected by Analytics. This can help you organize, analyze and act upon this unified data view in ways that are better aligned with your specific and unique business needs. Data Import lets you upload data from external sources, CRMs, and offline inventory databases and combine it with data you collect via Analytics.

For example, as a web publisher, you could join hits collected by Analytics with data dimensions exported from your CMS and CRM systems to analyze the relative contributions of authors to your site.

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