Custom Segment is used to build a remarketing list.
- Custom Metric
- Custom Report
- Custom Dimension
- Custom Segment
The correct answer is: Custom Segment
The custom segment is an asset that is used to build the remarketing list. For example, if you identify a subset of users who have placed items in their shopping carts but who have not completed their purchases, then those users are a perfect audience for a remarketing campaign. You have segmented this audience.
Now you can show them ads for discounts on the items in their carts, ads for free shipping, or new ads for those same products in an effort to nudge them forward in the purchase process. This is how the segments work. You can identify the segments and create your remarketing list accordingly.