Each campaign in your Google Ads account should have a single:

  • maximum cost-per-click (max. CPC) bid
  • landing page
  • business goal
  • ad group

The correct answer is:

  • business goal

Read More: https://ads.google.com/home/resources/how-to-setup-googleads-a-checklist/


For every campaign in your Google Ads account, it is a must that you have single business goal.

When your business goal is mention clearly you will be able to drive more traffic to your website or sell your services or product with the help of a clearly defined business goal.

If you have a business that is running from a different location you can set a separate campaign for each of the locations.

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