Your client wants to improve her ad position. What would you recommend?

  • Improve the ad quality and increase bid amount
  • Add more keywords and increase daily budget
  • Improve Quality Score and decrease bid amount
  • Make the ad headline longer and more descriptive

The correct answer is:

  • Improve the ad quality and increase bid amount


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You can recommend your client to improve the ad quality and increase the bid amount to have a better position for their ad.

The order of your ad in the auction results as compared to the other ads is called Ad position.

Keep in mind that ad position is not the location of your ad on the SERP. Your ad can be first if there are no ads above the search results and your ad is shown first under the organic search results.

Meanwhile, the ad position of 2 means that your ad is the second ad shown by order.

Ad position is determined through the ad auction and how Google decides to show the ads.

In the auction, google calculates the ad rank to position the ads.

There are six factors to Ad Rank that are:

  • Your Bid
  • The quality of your ad
  • The ad rank thresholds
  • The competitiveness of an auction
  • The context of the person’s search
  • Expected impact from your ad extensions and other ad formats



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