Negative keywords can help advertisers better target their ads by:

  • Reducing their campaign’s daily budget recommendations
  • Raising the average position of their ads
  • Increasing the number of relevant Display Network placements
  • Reducing the number of irrelevant clicks

The correct answer is:

  • Reducing the number of irrelevant clicks

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Negative keywords are used to excludes search terms that are not suited for your campaigns and stick to the keywords that are the best fit for your customers’ needs. You can increase return on investment (RIO) by running your ads for interested users through better targeting.

One key to a focused campaign is deciding what not to target.

Negative keywords can be selected by looking for search terms that are related to the keywords but show a different result than your products.

For both the Display campaign and Search campaign, negative keywords are used differently.

Be careful in choosing negative keywords. If you use too many negative keywords this can affect the reach of your ads and you will lose your customers.


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