One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the Google Ads system works?
- Google Ads automatically increases your maximum cost-per-click (CPC) bid so that your ads appear higher in Google search results.
- Due to traffic changes, Google Ads is allowing 20% more impressions per day than budgeted.
- To serve ads more frequently, Google Ads charges more than 30 times the average daily budget.
- Due to changes in traffic, Google Ads allows up to 20% more clicks in a day than the budget specifies. However, in any given month, Google Ads never charges more than the average daily budget amount multiplied by 30.4
The correct answer is:
- Due to changes in traffic, Google Ads allows up to 20% more clicks in a day than the budget specifies. However, in any given month, Google Ads never charges more than the average daily budget amount multiplied by 30.4
Read More: https://support.google.com/google-ads/answer/2375423
Explanation:
The average amount you set for each ad campaign on a daily basis is called the average daily budget.
It is the amount that you are able to spend roughly every day over the course of the month.
Your campaign will be optimized by google for days of the month when you are more likely to get clicks and conversions, like when you predict higher ROI for your ads or when search traffic is higher.
This is because some days you can reach your daily average budget and on the other days you can cross the limit that you have decided.
But whatever happens, your campaign spend will not be more than your daily spending limit on any particular day (that is double your daily budget for most campaigns). Your monthly spending limit in any particular month (30.4 times your average daily budget for most campaigns).
With google ads, for each campaign, you can set you daily for any of your campaign based on your advertising gloats and the average amount you are willing to spend each day.
There are some tools that can help you do these tasks the tools are Performance Planner and Cost-per-Click.