A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. What keywords should you include in this client’s keyword list to help achieve their goal?

  • Specific terms about the benefits of running
  • Specific terms about the shoe brand and model your client is selling
  • Generic terms about running and running shoes
  • Generic terms about different types of women’s shoes

The Correct answer is:

  • Specific terms about the shoe brand and model your client is selling

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Explanation:

A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes, you should include Specific terms about the shoe brand and model your client is selling in this client’s keyword list to help achieve their goal.

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