Which of these metrics is especially important to clients who are running a branding campaign?
- Clickthrough rate (CTR)
- Average cost-per-click (avg. CPC)
- Phone call conversions
The correct answer is:
To run a branding campaign, it is very important to keep track of Impressions.
Impressions are really important to track in any campaign no matter what your goal is.
To raise the visibility of your product, services, or cause you to use branding campaigns.
To help reach these objectives you have to keep track of the impressions and increase the traffic to your website or encourage the customers to interact with your brand.
You can show your ads to the best places once you have chosen your goals and your success can b measure by impression, conversions, and other statistics.