Which targeting option should an advertiser use when trying to reach 25-30 year old males?

  • Interest category targeting
  • Demographic targeting
  • Contextual targeting
  • Keyword targeting

The correct answer is:

  • Demographic targeting


Read More: https://support.google.com/google-ads/answer/2580383


In Google Ads, demographic targeting is the option that can help you reach a specific set of potential customers who are likely to be within a particular age range, gender parental status, or household income.

For instance, you are running a gym for men, demographic targeting cloud helps you avoid showing your ads to women.

Demographic targeting can help you narrow your target audience and help prevent people that are not related to your product or services.


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