Why would an advertiser use sitelinks?
- To showcase customer reviews with high-quality survey data
- To let customers click a button to call the business
- To show a link that sends people to the app store or starts downloading an app
- To give customers quick access to multiple pages of an advertiser’s website
The Correct Answer is:
To give customers quick access to multiple pages of an advertiser’s website.
Read More: https://support.google.com/google-ads/answer/2375416
To give customers quick access to multiple pages of the website an advertiser uses sitelinks. It can take people to a specific page on your site. They go directly to what they want to know or buy by clicking on your links.
You can change the link text and URLs whenever you want and keep them up to date for special offers and different sales. This way it will save your time to create new ads.
You can easily view how many clicks are made on any of your ads when sitelinks display or even break down the stats of any campaign.
You can edit your sitelinks extension whenever you want by resetting performance stats.
You can add sitelink extension at the account, campaign, or ad group level.