What’s the benefit of having multiple ads in an ad group?
- AdWords will automatically match each ad to the keywords it’s most relevant to
- Ads are only eligible to show ad extensions if there are more than one ad in that group
- Ads are only eligible to show at the top of the page if there is more than one ad in that ad group
- When using optimize for clicks, Google Ads will automatically rotate your ads and give the best-performing ones a better chance of showing more often
The correct answer is:
• When using optimize for clicks, Google Ads will automatically rotate your ads and give the best-performing ones a better chance of showing more often
Read More: https://support.google.com/google-ads/answer/112876?hl=en
Explanation:
Google shows your ads through ad rotation on both the Search network and the display network. Having multiple ads in an ad group helps you rotate your ads because only one ad can show at a time.
You can use the ad rotation setting to show how often your ad will be displayed relative to one another.
This is a way that determines which ad in your ad group will show.
This setting is helpful because it allows you to manage how your ads are shown. You can request to show your best performing ads to show more often.