Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms. How can you help your client understand how he is performing compared to other advertisers?

 

  • Use the Auction insights report to show how often his ads rank higher in search results than those of other advertisers
  • Use the top movers report which campaigns have seen the biggest change in clicks since last month
  • Use the paid & organic report to show when his website appears in organic search, with no associated ads
  • Use the Search term report to show which search terms lead to the most clicks on his ads

 

The correct answer is:

  • Use the Auction insights report to show how often his ads rank higher in search results than those of other advertisers

 

Read More: https://support.google.com/google-ads/answer/2579754?hl=en

Explanation:

You can compare your performance with other advertisers who are participating in the same auction as yours through an auction insights report.

These insights can be helpful in making strategic decisions about bidding and budget. And help you improve your ad performance.

You can find this report for both Search and Shopping campaigns.

For search Campaigns the auction insights report provides four statistics:

  • Impression shares
  • Overlap rate
  • position above rate
  • Top of page rate

And for Shopping campaigns it provides two statistics:

  • Impression share
  • Overlap rate

You can generate reports for one or more ad groups or campaigns

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