Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and:
- cost-per-acquisition (CPA) goals to show the optimal ad when a conversion is more likely
- cost-per-click (CPC) goals to show the optimal ad when a conversion is more likely
- cost-per-acquisition (CPA) goals to raise your bid when a conversion is more likely
- cost-per-click (CPC) goals to raise your bid when a conversion is more likely
The correct answer is:
- cost-per-acquisition (CPA) goals to raise your bid when a conversion is more likely
Read More: https://support.google.com/google-ads/answer/2390684?hl=en
Explanation:
Target CPA bidding is an automated bidding strategy that helps you set bids to get as many as conversions possible at the rate of target cost per action CPA.
You can use target cost-per-acquisition (CPA) bidding to help your CPA goals to raise your bid when a conversion is more likely.
If your main advertising objective to have conversions (sales, signups mobile app downloads) The target cost per action is there to help you get conversions within your set budget.
Through CPA bidding you can get more sales by paying less.
Target CPA avoids unprofitable clicks by using your conversion tracking data and helps you get more sales at a lower cost.
It sets lower CPC bids for less valuable clicks whereas it sets higher CPC bids for more valuable clicks.
You can set a target CPA in target CPA bidding.