Which client would you advise to use radius targeting?
- Luis, whose e-commerce business delivers nationwide
- Denise, whose service can reach customers within 30 miles
- Christopher, who wants to promote his new product in select cities
- Mabel, who wants to exclude her ads from certain cities
The correct answer is:
- Denise, whose service can reach customers within 30 miles
Read More: https://support.google.com/google-ads/answer/1722043?
Explanation
Radius targeting is advised to Denise, whose service can reach customers within 30 miles.
Radius targeting allows you to show your ad to the customer at a certain distance to your business rather than choosing cities, locations, regions, etc.
It is helpful for the business that delivers in a certain radius. Or a business that has a customer base within a certain radius.
It is not mean for a business that wants to target different cities and regions at once.
Keep in mind that when you are choosing a radius if you selected a small radius, it may not show your ad or it can only show your ad in some odd intervals or at a less suitable time.
It is good to keep consistency in language and location for your ads.
Keep in mind that if you target a location where your business is not located it will not show your ads on google.com.
Radius targeting is only used where your business is located.