What does a high-Quality Score indicate?
- Your bid is high enough to have your ad displayed.
- Your ad and landing page are relevant and useful to a viewer.
- You have been an AdWords user for a long time.
- Your ad relevance and landing page are below average.
The correct answer is:
- Your ad and landing page are relevant and useful to a viewer.
Read More: https://support.google.com/google-ads/answer/6167118?visit_id=637567163279724871-4227610555&rd=1
Explanation:
A quality score is a matric that is meant to tell you the quality of your ad in comparison to the other advertisers. And it indicates that your ad and landing page are relevant and helpful to the user.
The score can be measured on a scale of 1 to 10.
It can be used to improve the quality of your ads as compared to the other advertisers.
Quality score must not be used to optimized or aggregated with the rest of the data for any of the ads as it is not a key performance indicator.
It only shows how any keyword affects user experience.
Quality score can be calculated with 3 factors:
- Expected click-through rate (CTR)
- Ad relevance
- Landing page experience
Each of the three factors is calculated as “Average” or “Below Average”.