An advertiser should group their campaigns by:

  • Type of product or service
  • Number of keywords
  • Maximum cost-per-click (CPC) bids
  • Number of ad groups per campaign

The correct answer is:

  • Type of product or service


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You must group your campaign by type of product or service. This allows you to serve your customers right.

Advertisers can organize the Google Ads account with a category or business goal in mind. This is a good way to start.

You can pick a theme for each group and create an ad related to that theme.

Every theme specifies the type of product or the service you offer.

By organizing your campaigns, you can get maximum clicks and convert the clicks into sales.

It is the best practice to at least create 3 ads in each ad group and uses the optimized ad rotation.


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