By monitoring ad campaign performance, an advertiser may obtain the information needed to:
- Create additional AdWords accounts for low-performing keywords
- Create duplicate ad groups with identical keywords and different ad variations
- Compare campaign performance to that of individual competitors
- Determine if campaigns are meeting overall marketing and conversion goals
The correct answer is:
- Determine if campaigns are meeting overall marketing and conversion goals
Read More: https://support.google.com/google-ads/answer/2404037
Explanation:
If your ad is up and running, your next step is to see its performance. You can obtain it by determining if the campaigns are meeting overall marketing and conversion goals.
You can track the clicks and impressions to start with.
Always keep your goals in mind while monitoring your performance this way you can analyze in a good way.