Which statistic indicates how often a click has led to a conversion?

  • Cost-per-conversion
  • Clickthrough rate (CTR)
  • Conversion rate
  • Converted clicks

The correct answer is:

  • Conversion rate


Read More: https://support.google.com/google-ads/answer/3419241


Conversion rate indicates that how often a click has led to a conversion.

As we know that all the conversions are not equal. Some have more value to you than others.

With the help of conversions rate, you can see what value you have gained through any campaign.

You can track and optimize your campaign’s return on investment (ROI) through conversion values.

You can maximize your conversion value by using the Target (ROAS) bid strategy.

Conversion rate can help you understand your ad better. You can calculate the total conversion value that your campaign has generated.

With the help of this data, you can manage the keywords, ad groups, and campaigns that have a high or low potential on return on investment. This way you can change it at any time.

With the help of automated bid strategies, you can set a bid to optimize your goal for specific campaigns, ad groups, and keywords.

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