Which two bidding strategies can boost brand awareness and recognition? (Choose 2)
(Select All Correct Responses)
- Cost-per-view (CPV)
- Cost-per-acquisition (CPA)
- Cost-per-click (CPC)
- Cost-per-thousand viewable impressions (vCPM)
The correct answers are:
- Cost-per-view (CPV)
- Cost-per-thousand viewable impressions (vCPM)
Read More: https://support.google.com/google-ads/answer/1722100?hl=en
Explanation:
You can increase brand awareness and recognition with the help of cost per view (CPV) and cost per thousand viewable impressions (vCPM).
The most important thing is that your strategies must focus on impressions.
To reach your potential audience you can use cost per thousand viewable impressions (vCPM) or cost per view (CPV)