What value is used to determine whether your ad will show on a page and, if so, the ad’s position?

  • Quality Factor
  • Ad Rank
  • Quality Score
  • Ad Score

The correct answer is:

  • Ad Rank


Read More: https://support.google.com/google-ads/answer/1752122


Ad Rand is a value that is used to determine your ad position (ad position with respect to the other ad shown on the page) or it will show or not.

It is calculated using your ad quality, the amount you bid, and the time of auction. Moreover, click-through rate, ad relevance, and landing page experience are also considered in the ad rank threshold.

Your ad Rank is recalculated whenever your ad is eligible to appear and competes in an auction.

The position of your ad can fluctuate each time depending on the competition and the search intent of the person who is searching.

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