What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business?
- Cost-per-view (CPV)
- Cost-per-thousand-impressions (CPM)
- Cost-per-click (CPC)
- Cost-per-acquisition (CPA)
The correct answer is:
- Cost-per-acquisition (CPA)
Read More: https://support.google.com/google-ads/answer/6268632?hl=en
Explanation:
Through a target bidding strategy, you can get as many conversions as possible by setting target cost-per-action (CPA). For each and every auction it uses machine learning and optimizes the bids and offers auction time bidding capabilities for each and every auction.
Target CPA is available as a standard strategy in a single campaign and portfolio strategy across multiple campaigns.
Target CPA finds an optimal bid each time and uses historical information about your campaign that are present at the auction time.