While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to:

  • create a different ad for each keyword
  • create multiple ads for each keyword
  • only create one ad that’s relevant to all keywords
  • create ads that are relevant to all keywords

The Correct answer is:

  • create ads that are relevant to all keywords


Read More: https://support.google.com/google-ads/answer/2453986?hl=en&ref_topic=3119131


While building a search campaign it is a good practice to group similar keywords together. This you can create relevant ads for any specific group of keywords that you have selected.

It is very important to understand that, what “relevance” means in google Ads, it refers to how useful is your information is to your customer’s search.

Google determines the relevancy by looking a few things from your account. These include keywords, ads, landing page and how closely they are related to the search intent of the users

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