Q/A: When building a keyword list for a Display Network campaign, you should do which of the following:

When building a keyword list for a Display Network campaign, you should do which of the following:

• Use Display Campaign Optimizer to identify new keywords
• Only include exact match keywords
• Only use Keyword Planner to identify new keywords
• Include keywords that are related to the websites your customers visit

The correct answer is:

• Include keywords that are related to the websites your customers visit

Read More: https://support.google.com/google-ads/answer/2453986?hl=en

Explanation

There are several other factors other than that of the keyword on the Display Network. It is possible that ads may show on placements that are not related to your keywords. It depends on the viewer’s browser history instead of the content of the page they are viewing right now.

Keep in mind while Choosing keywords for Display network campaigns:

1. To show related ads you can create ad groups for each of your products.
2. Must choose the keywords related to the customer’s search intent.
3. Search for additional ad Group and more keyword ideas.

It is a must to organize your campaigns by product and services before choosing keywords for your Display Network campaigns.

It will be easy to create the ads once you have keywords that best fit the product or services you offer.