Why might you use the “Search Network campaigns with Display opt-in” campaign type?
- You can use one budget to advertise on the Search Network and Display Network
- Your ads only show on the first page of search results
- You can pick the exact websites where you want your ad to show
- Your video ads can run on the Search Network
The correct answer is:
- You can use one budget to advertise on the Search Network and Display Network
Read More: https://support.google.com/google-ads/answer/7193800
Explanation:
You can have additional conversion through Display Expansion on search campaigns by using unspent search budgets at a similar cost per conversion as search.
By checking the “Display Network” option in the “Network” setting card you can enable Display Expansion for your search campaigns.
When people search for the terms relevant to the keywords on Google search that you use your ads will appear on the pages across the web on the Google Display Network