On the Google Display Network, your ad is eligible to show on a webpage if your:

  • Keywords match that webpage’s content
  • Ad text matches that webpage’s content
  • Landing page matches that webpage’s content
  • Website matches that webpage’s content

The correct answer is:

  • Keywords match that webpage’s content


Read More: https://support.google.com/google-ads/answer/1726458/


If your keywords match the content of the webpage, it is more like that your campaign is eligible to show on that webpage.

Google analyzes the content of the webpage and determines the theme of the page. If it is matched to your ad then your ad will show on the page.

What it analyzes is that if the keywords are used on that page or not and what is the topic of the page, the language, and the location of the page.


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