You can use Display Planner to:
- see how other advertisers perform on websites where you want your ad to appear
- compare how your current Display Network campaign could perform on websites you’d like to target
- see ways to reach your target audience based on your keywords, website, or interest categories
- see which image and text ads are performing average on any displayed network that you want to see on the specific websites
The correct answer is:
- see ways to reach your target audience based on your keywords, website, or interest categories
Read More: https://support.google.com/google-ads/answer/2475441
Explanation
To reach the target audience you can use the display planner. You see the results based on the liking or disliking of the audience. Moreover, you can see their interest into categories. The sites they browse and the keywords they use.
Display planner:
is built to find an advertiser with the best results or audience.
You can make strategies to show your ads to the right customer at the right time.
The google display network shows how a person uses Google products. Like YouTube. Websites and Gmail accounts.
This way advertisers can target a large number of potential buyers. With the help of google display planner, you can set an ad to show at different intervals to specific users.
Google ad can learn the display ad as you set for a specific campaign for a specific audience.
It can automate and target the audience as you optimize it for any campaign.
Google display network can automatically adjust the biding through automated biding for any keywords that user search for.
The ads network helps you measure you how your campaign is doing. You can see for a specific keyword and you can see you target audience based on their interest and keywords to find different website for products and services,