When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal?
- Cost-per-thousand impressions (CPM)
- Cost-per-acquisition (CPA)
- Automatic cost-per-click (CPC)
- Manual cost-per-click (CPC)
The correct answer is:
- Automatic cost-per-click (CPC)
Read More: https://support.google.com/google-ads/answer/6268626?hl=en
Explanation:
To meet the performance goals automated bidding is set. Automated bidding requires heavy lifting and guesswork side by side. It is designed to help achieve a suited goal for any business.
To help get maximum clicks within the budget automated bid strategy is used. You can set any budget to help you get a possible number of clicks on your ads. However You can use an automatic bid strategy for a single campaign or you can group together multiple campaigns into a single strategy.
A cap can be set while using the maximum bid strategy.
If you are new to running ads this strategy can be handy for you and you can get a good number of clicks. This way you can even save your budget. But if you are a skilled advertiser you can go with manual CPC