When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal?

  • Cost-per-thousand impressions (CPM)
  • Cost-per-acquisition (CPA)
  • Automatic cost-per-click (CPC)
  • Manual cost-per-click (CPC)

The correct answer is:

  • Automatic cost-per-click (CPC)


Read More: https://support.google.com/google-ads/answer/6268626?hl=en


To meet the performance goals automated bidding is set. Automated bidding requires heavy lifting and guesswork side by side. It is designed to help achieve a suited goal for any business.

To help get maximum clicks within the budget automated bid strategy is used. You can set any budget to help you get a possible number of clicks on your ads. However You can use an automatic bid strategy for a single campaign or you can group together multiple campaigns into a single strategy.

A cap can be set while using the maximum bid strategy.

If you are new to running ads this strategy can be handy for you and you can get a good number of clicks. This way you can even save your budget. But if you are a skilled advertiser you can go with manual CPC

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